All articles

Guides, tips & Melbourne SEO insights

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Google Business Profile

How to set up Google Business Profile for a Melbourne small business in 2026

Step-by-step: claim your listing, optimise your categories, get into the local 3-pack, and start appearing on Google Maps for suburb searches.

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Keyword Research

The best low-competition keywords for Melbourne tradies and small businesses

Real keyword data for Melbourne businesses. The suburb + service combinations that have decent search volume and competition a new website can actually beat.

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Website Speed

Why your slow website is killing your Melbourne Google rankings (and how to fix it)

Google's Core Web Vitals update penalises slow sites. Here's how to check your score and the quick wins that make the biggest difference.

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Local SEO

How to rank for "[suburb] + [service]" searches in Melbourne

The exact on-page structure, content, and schema markup that helps Melbourne businesses rank for suburb-level searches even brand new websites.

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Directory Listings

The top 15 Australian business directories every Melbourne business should be listed on

A complete list of the highest-authority Australian directories for local SEO with exact instructions on how to create consistent NAP citations.

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Content SEO

How to write website copy that ranks on Google AND converts Melbourne customers

The balance between keyword-rich content and genuinely compelling copy that persuades a visitor to pick up the phone with Melbourne-specific examples.

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Technical SEO

Schema markup explained for Melbourne small business owners (no tech knowledge needed)

What schema is, why Google loves it, and the exact LocalBusiness schema code every Melbourne small business website should have.

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Website Design

What Melbourne customers expect from a small business website in 2026

The design and UX features that Melbourne customers now expect and the common mistakes that make them leave your site and call your competitor instead.

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Strategy

Wix vs Squarespace vs custom website for Melbourne SEO: what actually ranks?

An honest comparison of website builders from a pure local SEO perspective and why the platform choice matters more than most people realise.

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